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Mr. Clean
Screenshot 2021-04-16-14-34-45-1

Year/Event debuted

SCAW Superstar Clash 7 (2007)

Championships earned

SCAW Zero-One Championship
SCAW Internet Championship
SCAW Tag Team Championship
SCAW Hardcore Championship

Past affiliations

NODQ World Order

Mr. Clean (or Mr. Proper) is a brand name and mascot, owned by the American company Procter & Gamble, used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.

The all-purpose cleaner was originally formulated by Linwood Burton, a marine ship cleaning businessman with accounts throughout the east coast of the United States and his friend, Mathusan Chandramohan, a rich entrepreneur from Sri Lanka.

Mr. Clean made his television commercial debut in 1958, initially portrayed in the live-action versions by character actor House Peters Jr.

The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea. Ernest C. Allen who was in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.

According to Procter & Gamble, the original model for the image of Mr. Clean was a United States Navy sailor from the city of Pensacola, Florida, although some people may think he is a genie based on his earring, folded arms, and tendency to appear magically at the appropriate time. (One of the live-action commercials has a character directly refer to Mr. Clean as a genie).

Hal Mason, the head animator at Cascade Studios in Hollywood, California modified the existing artwork in print-advertising to be more readily used for the television commercials written, produced, and directed by Thomas Scott Cadden. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was House Peters Jr.

In a New York Times obituary for the original illustrator, Richard Black, the product Mr. Clean was referenced to as the "Genie in a bottle".

Mr. Clean has always smiled, except for a brief time in the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a few television commercials where actor Mark Dana appeared playing Mr. Clean in a suit-and-tie in the mid-1960s.

Mr. Clean's first name, Veritably, originated from a 'Give Mr. Clean a First Name' promotion in 1962.

In 2005, Mr. Clean was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together, where he is shown helping do the dishes, and receives some dirty ones from Charlie the Tuna.

Mr. Clean appeared on the September 2010 cover of Biz X Magazine.

Mr. Clean was redesigned by Chase Design Group.

On September 8, 2016, Procter & Gamble announced a contest to find the replacement Mr. Clean. The contest was introduced with a new 60-second spot with actor Kellan Lutz spoofing an audition reel for the Mr. Clean role that took place in August 2016 Los Angeles, California. In addition to casting sessions at 404 NYC in New York on September 7, 2016 and Envision Studios LA in Los Angeles on September 14, 2016, contestants could also submit videos to the contest web site. The contest winner would receive $20,000 in mid-October, and be featured in the 2017 limited edition Mr. Clean calendar.

Championships

Championships Event Date Notes Days held
2008
SCAW Zero-One Championship 1 Year SCAW Anniversary June 29, 2008 defeated Green Lantern 61
2010
SCAW Zero-One Championship Dark December 2010 December 19, 2010 defeated The Prince of Persia 151
2012
SCAW Internet Championship SCAW Superstar Clash 115 December 19, 2012 defeated Edward Elric 8
2013
SCAW Internet Championship E-Extravaganza 2013 January 31, 2013 defeated King in a Falls Count Anywhere Match 227
2015
SCAW Tag Team Championship After Shock 2015 August 22, 2015 (with Jack Sparrow)
defeated The 80s Express (Optimus Prime & He-Man)
88
2020
SCAW Zero-One Championship Reckless Randomness 2020 March 29, 2020 defeated Jin Kazama 269
2021
SCAW Hardcore Championship SCAW Superstar Clash 243 March 17, 2021 defeated Casey Jones 112
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